The future of live events

Around 8 million people tuned in last night on YouTube to watch Felix Baumgartner’s amazing space jump from the Red Bull Stratos balloon. This record beats the last record by a factor of 16, being the London 2012 Olympic Games.

This is the future of live events. When something is allowed to broadcast free of geographic restrictions and artificial tape delays, the audience goes global. When traditional media is allowed to converge with social networks, anything can become a shared moment.

Fantastic job by YouTube, being able to handle such a huge amount of bandwidth seamlessly.