I’m just mentioning the new iPad so that I can double my hits overnight. I have no content, and nothing to contribute. But I expect my ad revenue will be through the roof by the end of the day. Well, maybe not. But I’ll be able to see a blip. I’ll also add that the new Apple iPad will feature a high-definition screen and an improved processor. Furthermore, any subsequent mention of the new iPad in this article—as well as any mention of the fact that preorders for the device start today—is resulting in increased reader traffic and, thus, increased revenues for your company’s ad-based business model.